deutsch
english
français
español / latino america
italiano
český
slovak
polski
dansk
suomi
українська
pусский
north america
NEWS MESSAGE
Everyone needs agriculture
Pöttinger milk initiative
Sufficient and high-quality nutrition is a key challenge for both farmers and agricultural technology. In the 1950s a farmer provided for ten people – today that figure has climbed to around 150. Providing energy has to be added to this – a requirement where agriculture can likewise make a valuable contribution. Farming has taken up this challenge and already achieved remarkable success: farmers play a key part in creating new jobs and also in securing the future of production facilities upstream and downstream of their own operations.
Pöttinger has also risen to the challenges: the family-run company has concentrated its efforts on positive developments in farming for 35 years, with the fitting slogan "Everyone Needs Agriculture". Pöttinger supports activities that promote the positive image and the value of farming produce and thus establish it firmly in the minds of the consumers. As part of a milk initiative at this year's Agritechnica, Pöttinger increased awareness of the situation of dairy farmers and the importance of milk as an agricultural product. Under the motto "Everyone Needs Agriculture", Pöttinger served milk as refreshment free of charge to visitors to the stand and journalists attending the Press Breakfast.
| As a family-owned company, Pöttinger takes its responsibility for future generations and the environment very seriously: "It is our duty to develop agricultural technology that allows and promotes all aspects of farming also in the future. Ecologically, economically and with social responsibility. Working together, farmers and producers of agricultural technology can achieve more. For a successful future," say Managing Directors Heinz and Klaus Pöttinger with conviction. |  Klaus and Heinz Pöttinger with the 'Pöttinger-milk' |
Created: 19.12.2009
